Core MarketsOver the past sixty years we have supplied multiple markets and in recent times expanded in to Europe, the Middle East and the Far East. Our strength has always been identifying customer requirements and recommending a suitable solution.
General Practitioner – Primary Care
Albert Waeschle has indirectly supplied the General Practitioner market for over 60 years. By developing a national network of trusted distributors we have been able to grow this division to be the largest within the group.
By harnessing the power of homegrown brands combined with innovative imported additions we have maximised our global purchasing capability to source the right products at the right prices.
We ensure effective communication with the end-user by attending training meetings and exhibitions to create a dialogue to identify elements we can incorporate to save time, resources and investment.
National Health Service – Secondary Care
The secondary care market came later with company registration taking effect on 3rd November 1982. This enabled Albert Waeschle to focus on specific disciplines within the NHS and supply specialist equipment. Oral and maxillofacial surgery became the personal crusade of Martin Waeschle.
Meeting with consultants and surgeons, often in theatres whilst operating, we developed the relationships and allowed introductions to the UK market.
Since then we have developed other key areas – Dermatology, Audiology and ENT departments combined with working closely with various buying group initiatives successfully tendering for inclusion on numerous Framework agreements.
A market that has grown significantly for the Albert Waeschle Group over recent years. Our veterinary specific range of diagnostics has been well received and are now distributed in Europe, the Middle East and the Far East.
By engaging with professionals who utilize the equipment on a day to day basis we have ensured the performance of our products is best in class. We work closely with strategic partners to supply globally.
Working closely with the dental universities in the UK, Albert Waeschle has introduced a competitive offering of Dental microscopes.
Packed with features found on significantly higher priced competitor models we have focused on outstanding customer service and backup sales support to become a major player in the UK.
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